The one thing you’re missing in your marketing strategy.
Recently on social media, I noticed my coach posted about ‘working the media being the best way for your brand to be seen’ and I chuckled to myself. Reason being is that I have been…
Entrepreneur: A Rebel on a Mission.
What is a rebel? Well by definition a rebel is a person who rises in opposition or armed resistance against an established government or leader. So in short you have challenged the norm and you’ve…
How to become a leader in your business
For the past few weeks I have been preaching to anyone who would listen that now, more than ever, it’s time to step up and stand out in business. More than a catchy phrase, I…
Keeping up with Carli. Two major (and most expensive) lessons I’ve learned so far.
The past few months have been soooooo crazy for me. In addition to running up and down (…….all while being pregnant might I add), I have been dealing with a lot. There are two major…
You’ve got to be real! The importance of Storytelling in Marketing
Do you remember the early days of social media? Come on……you know the days when people would post pictures of their food and announce that they were about to have lunch? Well, I do…
The main ingredient in marketing!
So just how important is a Call to Action in your message? Well if you ask the reigning Trinidad & Tobago Road March title holders, I’m sure they would say pretty darn important. Both Machel…
Three (3) steps to shake the illusion of perfection
Wouldn’t it be awesome if life were perfect? You get up and your day unfolds as perfectly as you dreamed, and life just flows in a perfectly perfect way. It’s the stuff fairly tales are…
You’re a fraud and they’re going to figure you out!!
Years ago, in the early stages of a budding relationship, my friend took me for a drive to the scenic San Fernando hills, and while there, he confessed to me that “sometimes in business, he…
Six simple questions to ask yourself if you want to open your own business.
Maybe it’s a desire to leave your current job or maybe you just need a little extra cash but more and more people have been expressing the same sentiments: “I want to open my own…
Lost in Translation
What truly sets you apart from all the other people who offer the exact same thing? If this question has you stumped then read on……….I’ve got news for you. But first, let me share…