The absolute number one thing I always hear from clients is ‘Who’ll want to interview me? I’ve got nothing to share’ and boy oh boy are they wrong. Let’s talk about how to get media coverage when you think you have no news to share.
You see you ALWAYS have something going on, even if you think you don’t because while the media is interested in the latest hot topic, you are literally what they’re looking for. Whether you’re just starting out or have been around for some time, you have the exclusive that the media is looking to promote.
So how do you land that media coverage when you seemingly have nothing to talk about?
1: Storytelling: The media is always looking for great stories of motivation and inspiration. They want someone who can come and shake their audience up and who can start conversations around topics of interest. So be vulnerable and share stories about your journey, how your business came to be or something that happened to you that made you who you are today…..these are all great things that make you seem relatable and will make the media’s readers and listeners fall in love with you.
2: Trending Topics: Is there something that’s a hot topic right now that’s relevant to your brand and will allow you to share your opinion? Then, by all means, speak up!! The second time I was featured in Forbes, it was around the time of the infamous slap at the the 2022 Grammys. If you remember, Will Smith temporarily lost his marbles and, on live television, gave Chris Rock a slap he’ll probably remember for the rest of his life. Forbes reached out to publicists all over the world to ask a simple question “What should Will Smith’s next steps be following such an incident?”. I jumped in with my thoughts on the matter and that was all it took.
3: Thought Leadership: Is there something that’s happening that violates your values or you feel compelled to talk about? Then become the voice of your people. As a thought leader you can now bring issues to the forefront and offer new perspectives thereby encouraging others to change their thinking and by extension their actions towards a particular cause or idea. This then encourages new laws and legislations, new infrastructures to be created or programs to be developed. Long story short, your voice can bring about changes to your community.
With any of the three above, it’s not about directly selling your product or services but it’s about letting people know who you are. You’re building visibility as well as credibility and creating a space where people will instantly remember you, and by extension your brand. So be sure to send that pitch to the media telling them that you’re ready to show up.
Speaking of pitch, if you need a bit of help in writing one that guarantees the media take notice you should check out Pitch Perfect. I’ll give you everything you need to create the perfect media pitch so all you need to do is copy, paste and fill in the blanks.
Interested? Check it out here