You’re ready to showcase your brand to the world but you are not getting any responses on your pitch.
….and why not? You know you’re the best of the best and when customers come to you they’re guaranteed to be happy with their purchase. You know that social media can only take you part of the way and you’re ready to harness the power of the media. You are 100% sure that if you get featured in THIS magazine or show up on THAT podcast people will be knocking down your door.
So you sit and write to them, asking for that interview. You’re already scared but determined because you know your business life depends on it. You finally finish, hit send, and wait….and wait….and wait.
Weeks, months….nothing, Not even an acknowledgement of receipt.
You try again….. and again because ‘Maybe it went into spam’ or ‘maybe there was a glitch in the matrix and they just didn’t get it the first time, or the second, or the the third.’
It’s enough to make a grown woman cry real tears because you think no one is interested, but that’s not true hun. You and your product are fantastic, it’s your pitch we’ve got to work on. I always say ‘pitching is an artform’ and here are a few things that you can do to ensure your pitch gets noticed right away:
1: Offer an angle or a story. Make the journalist’s job easier by letting them know what you’d like to talk about. Don’t be too vague; lines such as “we just launched a great thing, would you like to learn more” won’t work. Journalists literally get hundreds of emails a day and really don’t have time for guessing games. Get straight to the point. Also, watch your language and your tone. Refrain from using fancy jargon and keep your pitches short.
2: Make sure the media is right for you. It might be a magazine or podcast you love but does it cover the industry you’re in? What type of stories do they cover? Is it a good fit? If it’s not then they won’t even consider you.
3: Get to know the journalist. Please do some research and get the proper name of the journalist you are writing to. No ‘Dear Sir/Madame’, that is not gonna work. Oh and while you’re at it, be sure to proofread for spelling and grammatical errors.
4: Make it less about you and more about them. Take time to talk about how you’ll bring value to their readers and listeners through what you’re wanting to discuss.
Still a little shaky on what to do? Then maybe you should check out Pitch Perfect
- A step by step guide on how to write a pitch that guaranteed to get you noticed
- All the pitching templates need so all you’ll have to do is copy, paste and fill in the blanks
- All the information you need to score an interview just by being yourself and sharing your story
- Access to my personal list of media contacts so you’ll know who to send the pitch to so that it’s seen by the right people
……all for just $97
Interested? Check it out here