It really gets me when persons say that “everybody” is their target This is not only untrue but it downright impossible!!
Human beings are complex individuals; you need to know what segment of complex individuals you would like to serve
Stop wasting precious time on people who are never going to buy from you. The fact of the matter is that there are some people who:
Are unclear about what they need and are hell bent on wasting your time as you try to figure them out Lead you on in attempt to solicit free ‘advice’ from you all under the promise that they will purchase from you Know that you have exactly what they need but refuse to pay your prices and will try everything and anything to get a discount or reduced rate
These are not your ideal customer!! They fool you into thinking they are but they are not!!
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Discover who you are selling to Identify who is attracted to you and your brand Understand how to engage them
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