Free Press……Featuring YOU!!
I was chatting with a colleague the other day and she asked me if publicity is for people who are already making loads of cash. My heart instantly sank….but I totally understood why she asked.…
Small Change, Big Difference: True Success All Comes Down To This.
The one thing I’ve noticed with entrepreneurs is that we tend to approach everything as a project. Let me give you an example: when it comes to self care we want to plan, organize and…
How Much Should You Be Spending on Publicity?
Honestly, there is no right answer, except ‘as much as you need to’! You see, you already know that mixing PR into your existing marketing strategy can work wonders for your brand. You also know…
4 Tell-Tale Signs You’re Ready for Publicity
When is it the right time to get featured in the media? I’m sure you’ve played with the idea. You’ve at least day-dreamed about it. You might have even made a few inquiries. But you…
The Power of Publicity! Three Ways to Measure PR Success.
Think traditional media is dead? Well I’ve got news for you…..not only is traditional media alive and thriving, it is EXACTLY what you need to stand out in business right now. Let’s look at…
The Shocking Truth about PR, Publicity & The Media
I love the media. Having worked in the industry for 17+ years, there’s one irrefutable fact about the press: Whatever the press says is the truth. People just react favorably and without hesitation with…
Ten (10) lessons you can learn about business just from ‘keeping up’
For over a decade, I have unapologetically kept up with the KarJenners because they are MARKETING GENIUSES!!!!! They have amassed a great deal of wealth, power and publicity from just being themselves. Love them or…