The right way to advertise your business.
A couple months ago, I wrote a piece on ways you can promote a business using little to no budget at all. The techniques outlined included: Word of mouth advertising , Social Media, Blogging, Email…
Make having a vision your mission for 2017!!!
Here we are in week two of 2017. Have you been keeping up with your new year’s resolution? Many of us get caught in making plans to do better for the New Year, but pretty…
Stop believing the lies! Seven myths about having a successful business
Earlier this year, I nonchalantly wrote this phrase on my Facebook wall: “This bittersweet roller coaster ride called entrepreneurship. It’s really not for the faint of heart!!” At the time I was going through my own little stress…
Making my ‘mark’ with Carli Comm
So here it is, my first official blog. Kind of excited I must say. So many have asked, and you know me, always eager to please so to all my fans I say “hello” and…
How to make ‘word of mouth’ advertising work for you.
If I were to ask ten business owners to say what they use to market their business, I’m pretty sure ‘word of mouth’ will be up there multiple times. It seems that so many entrepreneurs…
Are you using Flyers correctly?
A few years ago, I heard a comedian tell a joke about flyers. He said: giving someone a flyer is like giving them a piece of paper to throw away for you. I admit I…
Creatures of Culture
Years ago, while working for a top advertising agency, I met a Peruvian woman who was assigned to assist the media department with the current workload. Within days, she was so frustrated saying to me…
It’s a Hashtag Life for Us!!
If the song of Annie’s Hard Knock Life came into your mind then I did my job. (If not, I bet your singing it now) We all know how important the hashtag is to social…
Is Social Media ruining your Social Life?
I was chatting with a colleague recently about this phenomenon called ‘social media’.It seems as if people see social media as this larger than life presence to be conquered. While it is a near necessity…
Directing your Direct Marketing strategy
Nothing upsets me more than spamming under the guise of direct marketing. It’s really a pet peeve of mine. How dare you approach me and tell what you are selling without first asking me if…