You’ve got to be real! The importance of Storytelling in Marketing
Do you remember the early days of social media? Come on……you know the days when people would post pictures of their food and announce that they were about to have lunch? Well, I do…
Lost in Translation
What truly sets you apart from all the other people who offer the exact same thing? If this question has you stumped then read on……….I’ve got news for you. But first, let me share…
How to handle a Public Relations nightmare
For the past few weeks, we’ve been seeing big name companies being bombarded with bad press. From the Pepsi debacle to United Airlines, companies are making some questionable choices which can leave their customers and…
Pepsi: Clearly NOT the choice of the new generation right now
So, if you have not heard already, Pepsi launched what could quite possibly be the worst commercial of all time. Based on the negative backlash it received the company was not only forced to pull…
The Two (2) things your business should have in common with your favorite soca hit.
Trinidad & Tobago Carnival!! I absolutely love it! The music and the revelry literally has me on a constant high, and, if you are a good business owner, you will see opportunities to market your…
Five (5) Masterful Ways to Create Content
I've said it before and I'll say it again.......Great content comes from within! I mean, who knows your business better than you do? Chances are, the reason behind creating your business in the first place is…